A new journalistic (and psychiatric) specialism is being created before our eyes: analysing the tweets of Donald Trump.
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In the second report from the frontlines of the ad-blocking war, ISBA’s Mark Finney examines how the publishers are fighting back.
Full report available at: Mediatel Connected > Connected Surveys > Data
Following a beta launch in the US, advertisers will now be able to measure “Human and Viewable” and “Human, Viewable, and Audible” video ad impressions, helping to determine campaign effectiveness and weed out ‘bot’ views.
In a world built on data and information, so-called ‘savvy systems’ help us make smarter decisions more quickly. But brands have a lot to learn first, writes Heather Dansie.
The growing dominance of Facebook and Google is thought to be responsible for the decline.
Simon Brown, UKTV’s executive director of strategy, will be appointed to BARB’s board of directors, joining representatives from other UK broadcasters and trade bodies to govern the Joint Industry Currency.
The satellite TV market recorded a very healthy boost to revenues in December – up almost 20% to £183.5m.
While many commentators have lamented the year gone by, Raymond Snoddy argues it wasn’t all doom and gloom for media in 2016. Here’s why.