The volume of branded content will continue to grow because UK consumers simply don’t like ads, writes Jane Ostler.
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The deal, which includes all UKTV inventory, including UKTV Play, secures Channel 4’s position as the UK’s second largest sales house.
The uncertain economic and political climate has continued to weigh on industry financial prospects, according to the latest IPA Bellwether report.
Latest Tech Tracker report from Ipsos Connect, for Q4 2016.
Ooyala has released its latest Global Video Index report.
Videology has released a report looking at 2017’s UK TV and video market.
Dan Hanson and Alexander Wisch of Bloomberg Intelligence explain how economic challenges will impact agencies and the wider media and advertising sectors in 2017.
Barclays’ Josko Grljevic begins the newly-created role in February.
Algorithmic filtering is now orchestrating our entire lives. Helen Rose asks what impact this will have on brands.
Every Euro spent on advertising powers a seven-fold boost to GDP, according to a new study by Deloitte.
