New research from Google and Ipsos Mori reveals that 93% of smartphone users engage with apps they’ve installed themselves, using on average 30 apps per month.
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He’s ambitious, he’s moving quickly and he has very big plans. Ellen Hammett interviews MC&C’s MD, Mark Jackson.
The media bone yard is littered with the corpses of well-meaning attempts to launch more high-minded journalism, writes Raymond Snoddy – maybe it’s time for something to finally stick around…
Using a new and in-depth report, Andy Pearch outlines the key characteristics that will be fundamental for effective brand media management in the lead up to 2020.
The RAJAR JAMJAR gives insight into the audio and radio consumption of the highly engaged, ever connected, multi-device using 9-14 year old.
The question is not whether brands should advertise within walled gardens, but how they can work around certain issues to make the most of the opportunities they offer, writes Dr Mark Grether.
Mike Read shares the latest data from Verto Analytics about how we consume online news – and explains why it matters.
Results International says the rise shows private equity firms are becoming more comfortable with businesses in the sector.
Between April and June 2017, the proportion of banner ads in the UK meeting minimum viewability guidelines increased from 47% to 51% – the highest recorded figure since Q1 2016 when it was 54%.
Combined, Discovery and Scripps will have nearly 20% share of ad-supported pay-TV audiences in the US.