Research from the7stars found that UK news readers are both ‘confused’ and ‘resigned’ to the fact that they need to be able to establish the veracity of news themselves.
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GroupM, the investment arm of WPP, is merging the global operations of its agencies MEC and Maxus under the leadership of MEC’s CEO Tim Castree.
The two bodies representing both UK agencies and advertisers have united to demand the media industry only uses objective and independently verified data before making buying decisions.
There are a number of immediate changes senior members of the industry need to make to ensure a safer advertising environment, writes Julia Smith.
Leaders’ debates on UK TV died in the 2010 general election when Lib Dem leader Nick Clegg emerged from the shadows to effectively upstage David Cameron, writes Raymond Snoddy.
Globally, people will spend an average of 122 minutes a day accessing the internet on mobile devices.
40% of British adults now trust politicians more than the media, making it “extremely troubling” for news platforms to maintain credibility, says Trinity McQueen report.
Despite growing and persistent problems, why are brand owners still in such thrall to Google and Facebook, asks Bob Wootton.
In the build-up to the election, multiple charities and interest groups are trying to encourage young people to vote. However, most of their efforts will actually make the problem of limited youth voting worse.
Dino Myers-Lamptey, head of strategy at the7stars, responds to Comscore’s viewability development – and explains how we should advance the debate.
