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Following a beta launch in the US, advertisers will now be able to measure “Human and Viewable” and “Human, Viewable, and Audible” video ad impressions, helping to determine campaign effectiveness and weed out ‘bot’ views.
In a world built on data and information, so-called ‘savvy systems’ help us make smarter decisions more quickly. But brands have a lot to learn first, writes Heather Dansie.
The growing dominance of Facebook and Google is thought to be responsible for the decline.
Simon Brown, UKTV’s executive director of strategy, will be appointed to BARB’s board of directors, joining representatives from other UK broadcasters and trade bodies to govern the Joint Industry Currency.
The satellite TV market recorded a very healthy boost to revenues in December – up almost 20% to £183.5m.
While many commentators have lamented the year gone by, Raymond Snoddy argues it wasn’t all doom and gloom for media in 2016. Here’s why.
Thinkbox is preparing to invade TV on Boxing Day with a new sci-fi-themed ad to show-off the power of the television (watch here).
Writing about media all day, every day, can take its toll – but together, one step at a time, we can make it right. Please.