It’s time to build a bridge if marketers are to achieve a clearer view of entire campaigns, writes Visual IQ’s Anto Chittilappilly.
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Brexit has a strong impact on newsbrand readership for the July 2015 – June 2016 period – with mobile viewing a clear driver for growth.
The latest NRS PADD results for magazine brands prove that print is still very much in fashion – with the majority of titles managing to retain a loyal print audience.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media. Next week: the last instalment…
As the world celebrates 25 years of the World Wide Web, senior agency figures give their predictions on what the next quarter of a century might bring…
Just like a potlatch ceremony, advertising works when it appears to cost a fortune, writes Zenith’s Richard Shotton.
The ANA lifted the lid on the media toilet earlier this summer to discover something rotten. How can the industry get rid of such a putrid mess, asks Dominic Mills
Full report available at: Mediatel Connected > Display > Press
New research from TV marketing body Thinkbox shows that BBC TV viewing among 16-34 year olds declined by -18% between March and May, while overall BBC TV viewing was down -8%.