Channel 4’s debut episode of The Great British Bake Off drew in an average audience of 5.8 million on Wednesday (29 August) and a 27% share, according to BARB overnight figures.
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Neuroscience proves the effectiveness of using humour in advertising, writes Heather Andrew.
Cedric Rouse joins from OOH media owner Admedia, where he has spent the last seven years building their sales operations – most recently as head of agency sales.
Following a downgraded growth forecast, Dominic Mills wonders whether WPP is undergoing a temporary shift, or a more profound structural change that threatens the ad industry as we know it.
The casual lies people tell in everyday life are amplified on social media. To get real data about consumers, you need to remove self-awareness from the equation, writes Thomas Laranjo.
New research from the7stars reveals less than a third (29%) of Brits say they would like to own a device such as Google Home or Amazon Echo in future.
Newsline columnist Bob Wootton, alongside other commentators, has lately been highly critical of online advertising. Here, the IAB’s James Chandler confronts the barrage of digital criticism.
The latest ABC regional newspaper results, covering the January – June 2017 period, reveal a consistently static picture for newspaper groups.
Infectious Media’s Attila Jakab looks at how brands can maintain their audiences while tackling the threats they face online.
ISBA, the body representing UK advertisers, has announced the appointment of Steve Chester as its new director of media and advertising following the surprise departure of Mark Finney after just 17 months.