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By believing the hype around a uniquely digital future, advertisers are missing out on the potential for impressive effectiveness uplifts, writes Peter Field.
Newsline caught up with Shazam, Quantcast, StickyADS.TV, Integral Ad Science, DoubleVerify and Adloox at this year’s Dmexco conference to hear what they think will be the biggest trends to look out for over the next 12 months.
Holistic multi-platform TV campaign management is a reality, while programmatic barriers are breaking down, discovers John Moulding.
Detractors of using the bluetooth technology in out-of-home advertising should reconsider the opportunity, writes Ged Weston.
A tough month across the board, with each total market sector posting year on year falls in circulation
ABC online newspapers – Aug 2016 Site August 16 daily average unique browsers July 16 daily average unique browsers Actual change % change MailOnline 15,228,325 14,878,000 350,325 2.35 Trinity Mirror Group – Digital 8,729,512 8,776,553 -47,041 -0.54 theguardian.com 8,352,910 9,594,927 -1,242,017 -12.94 Mirror Group Nationals 5,262,564 5,274,596 -12,032 -0.23 Telegraph 4,769,878 5,193,068 -423,190 -8.15 Trinity… Continue reading ABC Online – August 2016
Jon O’Donnell, managing director of ESI Commercial, examines the London advertising market post-Brexit.
Trump gets everywhere these days. Dmexco special cartoon by @aliceinml.