After five years in the role, the editor of the Evening Standard, Sarah Sands, is to join the BBC as editor of Radio 4’s flagship news and current affairs programme.
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Despite agency trading desks remaining the dominant model for programmatic ad buying, advertisers are “demanding a new kind of relationship”, according to a report from the World Federation of Advertisers.
Ad fraud is estimated to steal around a third of all online advertising revenues.
From 1 June Sadoun will preside over the management board, which will also include Steve King, currently CEO of Publicis Media.
The third-party cookie – the lifeblood of online advertising – may be about to die. PageFair’s Dr Johnny Ryan outlines the impacts this will have for media and advertising. Brace yourself.
adam&eveDDB’s founding partner, James Murphy, has revealed his business lost £3m in contracts following the decision to leave the EU in June – but he remains positive about adland’s future outside of the EU.
Sky is to make its full satellite TV package available without the dish, with a broadband-only streaming equivalent for set for a 2018 launch.
The UK’s third largest commercial channel has become the latest Viacom-owned network to join Sky AdSmart, following Comedy Central and MTV.
New research from The Chartered Institute of Marketing reveals that 76% of marketers say ad-blocking will be good for the industry as it will force them to be more creative about how they engage with customers.