More Uk articles

The use of ‘dynamic ad insertion’ technology will mean viewers will see ads that correspond with the available data about them.

Fetch has appointed a new business development director, commercial director and UX lead.

From the way sexual scandals are covered, to crackdowns on off-the-record conversations, the way the media and Government interact is entering a new era, writes Raymond Snoddy

Full report available at: >Mediatel Connected > Connected AV > Viewing & Social > Twitter TV Ratings

As video continues to develop at speed, the7stars’ Will Jellicoe asks what this means for content, consumers and brands

The era of neuromarketing has arrived, but what does the fusion of neurological exploration and marketing mean, asks Michael Hudes.

New figures from the Association for Online Publishing reveal that 80% of publishers expect to expand current business activity through data monetisation, with an increasing amount embracing data-focused technologies.

Omnicom and McDonald’s think they are working together to build the agency of the future, but Dominic Mills isn’t buying it

Full report available at: Mediatel Connected > Online > Traffic Trends

Digital advertising has been taking some serious flak recently – it’s about time we remembered the positives, writes Tim Elkington.