Richard Shotton explains why people are particularly susceptible to switching brands when they undergo a disruptive life event
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Looking at playback data shows that we’ve been hoarding some TV programmes for up to eight years, discovers BARB’s Joe Lewis. Does certain content never get old or are we just nostalgic?
UK advertising expenditure is forecast to post 4.2% growth in 2016 and 3.8% growth in 2017, according to the latest Advertising Association/Warc Expenditure Report data.
It’s time agencies and advertisers asked themselves serious questions about the media world they are creating through their investment decisions, writes Tess Alps.
The partnership will allow the digital out-of-home agency to target a combined 70 million shoppers who represent an estimated £2 billion of retail spend in the UK.
Advertisers need to make television work better for viewers, writes TVSquared’s Calum Smeaton
Trinity Mirror has announced a 42.3% surge in pre-tax profits following the acquisition of regional publisher Local World.
We need to change the way we act or ad effectiveness will continue to deteriorate, writes ISBA’s Mario Yiannacou
Itch Media’s Richard Noble is ready to disrupt the traditional role of the big ad agencies. Interview by Ellen Hammett.