DCM will take over the contract, which is currently held by Pearl & Dean, from 12 December, and will see DCM cover 81% of cinemas in the UK, representing 3,107 screens at 485 sites.
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The US presidential election and Brexit vote have had little impact on advertising budgets, according to GroupM’s latest ad forecast; however, Zenith has forecast a slowdown in UK growth over the next few years.
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Gooding is also chair of trustees at LGBT group Stonewall and a member of the executive committee for Women in Advertising and Communications London.
Sky Media’s deputy MD Jamie West said running campaigns via Sky AdVance – which allows advertisers to connect journeys across screens – had increased click-through rates by as much as 60% for some brands.
Sarah Golding, CEO and partner of CHI & Partners, will succeed Tom Knox as president of the IPA in March 2017.
GroupM’s global chairman, Irwin Gotlieb, has said television broadcasters – against a backdrop of “distrust” and “bickering” over the subject – must move quicker to adopt addressable TV to help future-proof the medium.