Re-establishing print as a viable advertising medium has got newspaper publishers on a mission – but what will it take to win back the adspend?
More Uk articles
Liz Martin is to join Bauer Media’s advertising team as commercial marketing director, starting 23 May.
Full report available at: Mediatel Connected > AV > Radio
Rajar’s first quarter results for the radio market paint a largely healthy picture. Here, Newsline presents the key findings showing station and network reach, share and average listening hours.
For the first time, digital listening in the home has moved past the halfway mark, according to the latest Rajar figures, issued today (Thursday 19 May).
As Rajar publishes 2016’s first quarter results for the radio market, Newsline presents a full round-up for the national stations and networks and the digital and breakfast markets.
It is more than a little odd to be getting out the bunting to celebrate the fact that the Government has not dismembered the BBC, writes Raymond Snoddy
Jim Stevenson, a digital transformation consultant, argues that in the short-term at least, this is a viable commercial strategy.
Do media planners suffer from ‘printism’ – a bias, or discrimination against, print? Trinity Mirror Solutions’s James Wildman certainly thinks so – and wants to reposition print to make it fashionable once again.
Shared risk, shared reward – should newsbrands be working in partnerships to ensure their survival?
