Three years on from the launch of London Live, Raymond Snoddy analyses the current state of the market – and argues things have not been as catastrophic as many first expected.
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Infectious Media’s Daniel de Sybel looks at why the next wave of programmatic innovation is likely to come from Europe.
A made-up story tweeted by comedian Katherine Ryan was seen by 134 million people.
New start-up Lightvert has created the technology that has the capacity to show giant adverts up to 200m high – and only in the individual viewer’s eye.
Ad fraud and transparency are back at the top of the agenda. Forensiq’s Julia Smith offers advice on what steps the industry should be taking to ensure a cleaner digital future.
Are News Corp’s efforts to create a safer environment for advertisers the equivalent of a pea-shooter taking on the nuclear weaponry of the fake, the faux and the fallacious, wonders Dominic Mills
Full report available at: Mediatel Connected > AV > Radio
The latest ABC results for the July – December 2016 period charts all the trends for the consumer magazine market. Here, industry experts digest the findings.
