“There’s no hierarchy, only fragmentation of attention,” says the IAB as it releases findings from a new study investigating living room media habits – but other researchers remain unconvinced of the conclusions.
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ESI Media’s group CEO, Steve Auckland, confirmed on Thursday that discussions with the regional publisher are taking place
Full report available at: Mediatel Connected > AV > Radio
The 15-year contract had previously been held by Clear Channel, but was awarded following a competitive tender process and includes the ad operations for 80 new bus shelters.
Does such detailed coverage amount to media madness – or a hangover from the past when there was supposed to be a special relationship between our two countries?
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
Full report available at:Mediatel Connected > Connected Surveys > Data
For TV and digital to work to their full potential, advertisers must accept that overcoming the hurdles to bring them together is worthwhile, writes Mediaocean’s Stuart Smith.
One year, eight months and six days after the first series of remarkably well-received Happy Valley (BBC One, 9pm) wrapped up, last night finally witnessed the return of the highly anticipated second run.
Full report available at: Mediatel Connected > Connected Surveys > Data