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ZenithOptimedia’s Richard Shotton explains the power of a contrarian approach in programmatic

Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.

What needs to happen before the new promised era of advertising arrives, asks Admedo’s Nick Moutter

Full report available at: >Mediatel Connected > Connected AV > Viewing & Social > Twitter TV Ratings

Tuesday night saw the return of Kay Mellor’s pregnancy drama In the Club (9pm) secure the prime time slot for BBC One, despite nearly an overdue wait of almost two years.

Too much of what happens in the digital world defies gravity, writes Bob Wootton – it’s time we scrutinised it much more closely.

Managed to secure the weekend’s biggest audience before its competitors were even out of the gate

Full report available at: Mediatel Connected > Connected Surveys > Data

The one thing media owner trade bodies should avoid is picking fights with other media, writes Dominic Mills.

Infographic from Videology on the EU video market for Q1 2016, looking at the following topic areas: Who’s advertising in online video Where are the euros going How are they targeting Who are they targeting Click through rates and Video completion rates by demographic To access the full infographic, please click here: External Link:Videology: EMEA… Continue reading Videology: EMEA Video Market Q1 2016