Broadcasters who incorporate digital into their video ad planning will be the ones to ensure that the future of TV is actually TV, writes Videology’s Fatima Dowlet.
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A new report suggests CMOs don’t believe media agencies are capable of dealing with all of the things that really worry them. Is it time for a headmasterly reprimand, asks Dominic Mills.
The Weather Channel’s Ross Webster explores how brands can stay ahead of the game, come rain or shine.
ZenithOptimedia’s Richard Shotton explores how consumers treat money differently dependent on whether it’s hard earned or not – and what marketers can do about it.
July was a strong month for both the Sun and the Sun on Sunday, whilst the FT saw its circulation drop by more than 7,000, according to the latest ABC figures.
Full report available at: Mediatel Connected > Media Landscape >Consumer Trends
As Rajar publishes its second quarter results for the radio market, Newsline hears from Carat’s Michael Williamson on what he makes of the latest figures.
Commercial radio enjoyed strong digital growth, attracting a higher digital share than the BBC for the first time, according to the latest Rajar findings, issued today.
Increasing take-up of smartphones and tablets is boosting time online, according to Ofcom’s 2015 communications market report, which has more than doubled over the last decade.