Monday night saw the second half of preachy – yet gently informative – BBC One Show, Hugh’s War on Waste, increase its audience by a massive 38% week on week and easily stole yesterday’s biggest 9pm audience from its competitors.
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It’s time procurement departments bothered to see what media agencies can really – and brilliantly – do, writes Dominic Mills.
In an industry first, Skimlinks has launched a new programmatic audience targeting service for advertisers that will automatically share revenues with publisher partners.
David Cameron has said that access to the Internet “shouldn’t be a luxury” and should be considered “fundamental to life in 21st century Britain.”
Fans of fancy prime time soap opera Downton Abbey were in for a difficult Sunday evening as the aristocratic Crawley family finally waved goodbye after six series of rose-tinted nostalgia and a rigidly dependable class system.
It might come as a surprise to some, but efficient and intelligently targeted campaigns can be achieved through the doordrop media channel, writes Steve Jenkins, head of insight at Whistl.
Previously serving as CEO, Americas for Xaxis, Gleason succeeds Brian Lesser who moves to GroupM as CEO, North America.
While the majority of circulations remained fairly static in October, the Daily Star saw solid circulation increases.
Ignoring all current medical advice warning against sedentary lifestyles, Britons will watch an average of 5.7 hours of TV a day this Christmas across various screens.