The demand for a new breed of operators has never been so important, writes OMD’s Nikki Mendonça. So as the media landscape shifts, how can agencies hire the right talent?
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Fleas can make rich pickings off the back of elephants, writes Dominic Mills – so can Roy Jeans, the ex-boss of Initiative and Rapport, make the most of the rise in UK-based entrepreneurs?
However, the consumption of traditional media – including newspapers, magazines, TV, radio and cinema – fell between 2010 and 2014, directly because of competition from the internet.
The ex-managing director of Initiative has today launched Communication Partners UK to fill a “recognisable gap” in the UK’s media planning and buying landscape.
Full report available at: Mediatel Connected > Connected Surveys
Annual global IP traffic will surpass the zettabyte threshold in 2016, and the two zettabyte threshold in 2019, according to a new forecast from Cisco – that’s a 1 with a 21 zeros behind it…
Full report available at: Mediatel Connected > AV > Radio
In a move which could have a major impact on both consumers and retailers, Google has announced that it will be introducing a ‘buy button’ to its search results.
Full report available at: Mediatel Connected > AV > Radio
As YouTube enters its 10th year, Newsline hears from a host of media experts to find out what the future might hold for the world’s largest online video platform – and what challenges are on the horizon.