History has a tendency to repeat itself, and, just like the change media agencies underwent in the 1990s, we’re heading for another industry split, argues Dominic Mills.
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Running for 8 weeks from 2 September, the campaign, which will run across both print and digital, will aim to highlight the level of attention and influence that newsbrands still have in an increasingly connected world.
Full report available at: Mediatel Connected>Viewing and Social>Channel Figures
ZenithOptimedia’s Richard Shotton looks at what brands can take away from the psychological insights that casinos apply to their design.
AI and automation are rapidly changing our lives – but to reap future rewards, marketers must address the conscious and unconscious biases in the way that they think about them, writes Asif Noorani.
Good news for Trinity Mirror’s Manchester Evening News and the Solihull Observer; however, the majority of titles recorded declines or little change at all.
July saw big ratings for the latest Agatha Christie adaptation, Wimbledon tennis, Long Lost Family and the return of Ripper Street.
Full report available at: Mediatel Connected > Display > Press
After rising all the way past 10 million viewers for last week’s ‘doughverload’, yesterday saw The Great British Bake Off (8pm) struggled to maintain that impressive bench mark.
Mobiles and tablets continue to play an increasingly important part in the readership of magazines, yet print remains the dominant medium, according to the latest NRS PADD data.