Last night saw commercial broadcaster ITV rule the prestigious prime time slot as the nation’s favourite therapeutic weeping session Long Lost Family (9pm) returned, sending Twitter users into an emotional meltdown in the process.
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MEC’s head of strategy, Pete Buckley, has boiled Meeker’s lengthy conclusions down to four simple questions every marketer should now ask their agency.
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Full report available at: Mediatel Connected > Connected Surveys
Could it be that the current Britain’s Got Talent hullabaloo is a metaphor for the more serious problems facing ITV, asks Raymond Snoddy.
The appointments of PHD’s Emma Callaghan and Bauer Media’s Darren Coomansingh are the latest in a long line of hires made since James Wildman took over as chief revenue officer a year ago.
Industry is “obsessed with squeezing the last micro-dollar out of costs” but no one is looking at the value side of longer-term brand building, a leading marketing consultant has said.
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Full report available at: Mediatel Connected > Connected Surveys
Sitting alongside Dennis’ portfolio of technology sites – IT Pro, Cloud Pro and Expert Reviews – Alphr promises a “unique and provocative” voice in the UK market, covering technologies which are changing consumers’ lives.
The Daily Mail continues its unrivalled dominance with a combined print, PC and mobile readership of 29 million, with mobile now accounting for a significantly higher proportion of its readership than print and PC.
The latest findings from NRS PADD, which cover the period April 2014 – March 2015, paint a healthy picture for magazines, with mobile and tablet playing an increasingly significant part in magazine readership.