Last night saw both of the BBC’s terrestrial channels treat viewers to the return of two successful shows, with Key Mellor’s drama The Syndicate (9pm) providing the biggest prime time draw.
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Working with a mail producer, media agency and a small group of clients, the trial will see how cookies can be matched with postal data to target “high value prospects” with a physical ad rather than email or display ad.
WPP’s programmatic platform Xaxis has announced the launch of a new mobile-first advertising business designed to combine scientific insight into how audiences perceive, relate and react to advertising.
May, who takes over from David Hellier who is leaving after just eight months in the role, has been head of communications for the Institute of Directors since August 2013.
Full report available at: Mediatel Connected > Connected Surveys
ZenithOptimedia’s Richard Shotton argues that regionalisation is the clear winner for boosting brand noticeability and appeal.
David Kaganovsky is named as chief information officer whilst Richard Stokes has been promoted to the newly created post of chief development officer.
From thoughtless and hectoring advertising on TV to the negative impact of an overly heavy ad load on the online experience, it’s time the industry got its house in order.
Monday night heralded the début of the second series of ITV’s once controversial and divisive old-school sitcom, Vicious (9pm), as the 76-year-old double act of Sir Ian McKellen and Derek Jacobi returned as warring partners.
Nobody wants to admit when they don’t understand something or that they need help – but it’s time for the digital industry to ‘fess up, says Richard Townsend, managing director at Circus Street.