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It might look like a counter-intuitive act, but the highest ‘pronking’ antelopes are the most successful – is the same true for advertisers,
To help estimate total campaign ROI and discover “inspirational” radio ads, the RAB has launched two apps for both advertisers and agencies.
As it looks to better connect advertisers with its brands’ online audiences, Viacom is forming a new group to help advertisers create customised, content-led campaigns to specifically target digital and social media platforms.
In her new role, Jones will lead the newly-joined marketing and insight teams to help underline the importance of cinema-going audiences and how brands can inform customers’ decisions.
The new app will support geo-targeted, in-stream and native advertising – but Trinity Mirror is still committed to print and wants to win the “going backwards” race.
For the six months ending 31 March 2015, the publisher, which sold off a number of titles and cut more than 400 staff last year, reduced total pre-tax losses to £1.3 million.
Display advertising has always had trouble proving its business value due to the fundamental flaw of focusing almost exclusively on its “last-event” role, so how did Waitrose go about tackling this?
Dominic Mills argues that Dentsu Aegis’s acquisition of John Brown Media – undoubtedly driven by iProspect – will force more than a few agencies to think: where-the-bloody-hell does this leave us?