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Do advertisers over-estimate the importance of audiences and under-estimate the importance of targeting people by situation or context? Richard Shotton looks at the evidence.
Friday night saw the return of gimmicky reality show Gogglebox (9pm), which came back for a sixth series while managing to net its biggest début audience yet.
Full report available at:Mediatel Connected > Connected Surveys > Data
Google’s Doina Harris has been appointed vice president of the Advertiser Technology Group (ATG) in EMEA, while SAP’s Michele Weber joins as vice president and head of ATG global marketing.
Thursday night saw radical broadcaster Channel 4 once again push the boundaries of television by basing yet another semi-reality show on real people who are desperate to get on TV.
A host of big name entrepreneurs have joined the latest investment round, including Bartle Bogle Hegarty co-founder Sir John Hegarty, former Omnicom chairman Martin Boase, ex-TBWA president Michael Greenlees.
Following a successful 12-month trial, Sky AdSmart will roll out across Johnston Press’ national footprint over the next three years.
Full report available at: Mediatel Connected > Connected Surveys > Data
Greater self-reliance, new agency models and performance based metrics are top priorities for CMOs as they prepare for 2020.