Black Friday may be a great quick win, but what can brands and retailers learn in the long run? Using a bespoke study, ZenithOptimedia’s Richard Shotton finds out.
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The company reported 14.4 million international subs in September and has since launched in six European countries.
The news comes alongside a wider management reshuffle at Telegraph Media Group, which will see the creation of a new “senior editorial team.”
2015 needs to see the end of click-based measurement argues Phil Macauley, EU managing director, Quantcast.
Programmatic specialist Infectious Media has announced a new service that deploys ads on desktops and tablets “within milliseconds” of a TV advert appearing.
Last night saw the first lucky campmate finally being released from the TV compounds of I’m a Celebrity…Get Me Out of Here! (8:30pm) with viewers deeming ex-Premier League footballer Jimmy Bullard no longer worthy.
Vodafone is in talks with Tesco to buy its loss-making video on-demand service Blinkbox, according to various reports.
Black Friday saw the nation flock en masse to the discounted high streets. Now, it’s time for retailers to flog reduced stuff online. So what do our industry experts have to say about Cyber Monday?
According to data released by measurement company Nielsen, the UK’s online population remained almost static throughout October, witnessing a slight 0.2% increase which brought the total to 38.7 million unique users.
TV is one of the fastest-moving areas of programmatic advertising, says Videology’s head of global TV strategies, Rhys McLachlan. Is the ad tech industry ready to deliver?