Following last week’s consumer magazine ABC results, Dominic Mills wonders how one title is doing so well amid a sea of sales declines.
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After Dominic Mills attacked the Advertising Association’s latest report, calling it a flawed and arrogant approach to defending the ad industry from attack, the AA’s CEO, Tim Lefroy, responds.
The latest ABC release for the July to December 2014 period charts all the trends for the magazine market. Here, Newsline presents expert opinion and analysis from MediaCom, Carat, Manning Gottlieb OMD and Starcom MediaVest Group.
The photos from Wednesday’s inaugural Mediatel Media Research Awards are now up.
Freeview has undergone a major rebrand as it prepares for a new product launch that will introduce a mass market connected TV offer.
Virgin Media and Liberty Global have announced what they are describing as the largest investment in the UK’s internet infrastructure for more than a decade.
Has the need for a brand to help create a pre-formed decision been reduced? Experian’s Colin Grieves looks at the rise of programmatic and the future of branding strategies.
Advertisers are questioning programmatic transparency, but is all this debate detracting from their advertising strategy, asks Martin Kelly, CEO and co-founder of Infectious Media.
Despite a little contained disruption from ITV, BBC One led Thursday night’s viewing with a sturdy and dependable line-up of an age-old soap and one of those patronising and mind-numbing consumer shows fronted by Gregg Wallace.
EE has announced its commitment to investing £1.5 billion between now and 2017 as part of a new manifesto designed to tackle the UK’s changing digital infrastructure.