In response to calls from vloggers for greater clarity surrounding commercial partnerships, the ASA has published new guidance to help them better understand how and when advertising rules apply to their vlogs.
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Programmatic is certainly a factor the $26bn in media spend up for review – but Martin Kelly explains why its impact is felt beyond this into the way in which brands and agencies structure their organisations globally.
Last month’s negotiations between the government and the BBC were far more intense and potentially malign than has been previously realised, according to a soon-to-be-published book.
Dean Matthewson has been brought in as part of an ongoing investment in building Invention, Trinity Mirror’s creative solutions arm.
We should be more mindful of the language we use when talking about programmatic ad trading, warns ISBA’s Bob Wootton.
There are valuable lessons to be learned outside of adland’s bubble, writes Dominic Mills.
Despite the fact that New Tricks and change have never been very happy bedfellows, last night saw BBC One’s ageing retired detective drama push through another major modification.