This is the year for transmedia, writes Cedar’s Kim Willis – where making an impact means giving people a deep, sensory and immersive experience.
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Wednesday night saw BBC One take a slice of Channel 4’s greased up chicken shop action, although The Billion Dollar Chicken Shop (9pm) featured significantly less aggressive drunks and amorous drag queens.
Channel 4 has signed Dentsu Aegis Network as the first agency group to buy advertising programmatically on its soon-to-launch digital TV service, All 4, which replaces 4oD this year.
The fact that Trinity Mirror has even entered preliminary talks to buy Richard Desmond’s title is a straw in the wind that print is far from dead, writes Raymond Snoddy.
VIDEO: Michael Bayler, head of strategy at SharpEnd: The Agency of Things, sits down with ad legend Rory Sutherland to discuss the impact of disruptive technology on brands
Spearheaded by the Guardian, the alliance will allow brands to collectively access global audiences via new and emerging programmatic technology.
Controversial fashion retailer American Apparel has landed itself in hot water again for the “inappropriate sexualisation” of an underage-looking model on its website.
ZenithOptimedia’s Richard Shotton explains why brands would do well to focus less on demographic targeting and more on specific life events.
With the National Readership Survey under review, questions about the nature of joint industry research remain. Could media owners choose to go it alone, asks Research the Media’s Richard Marks.