To reflect the changes to the way customers work and to improve the user experience, Mediatel has this week merged its core media planning products – Mediatel.co.uk and Connected Consumer – into one platform: Mediatel Connected.
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After eight weeks of meandering and drumming up some intrigue, Monday night saw Broadchurch’s (ITV, 9pm) heavily criticised second series finally come to an end.
As the Christmas and New Year holiday period drew to a close there was still time for BBC One to offer up a gem for viewers dreading the return to work, with the adaptation of Roald Dahl’s Esio Trot.
According to figures released by the broadcaster, Channel 5 delivered a 4.99% share of consolidated viewing throughout the month – its best January performance since 2007.
Football legend Ian Wright has joined the line-up for Mediatel’s Video Upfronts event on Wednesday 25 February.
This week Grazia is celebrating its 10th birthday. So, a decade since the fashion mag first came to life, how is it faring as the magazine industry witnesses some of the toughest challenges in its history?
BT and EE are among some of the worst-performing Twitter accounts when it comes to responding to customers, according to new research from BDRC – while Lloyds Bank came out on top.
The idea that brands should try to be ‘news platforms’ is nonsense, argues Dominic Mills – and risks breaking the trust that is the ultimate foundation of their success.
In her attempt to scare the audience into action, Labour’s Harriet Harman will probably make matters worse, argues ZenithOptimedia’s Richard Shotton. Can brand managers learn from this ‘negative social proof’?