Future Fusion will combine the staff of FuturePlus and NGIN and picks up existing clients including Sony Mobile, EE, Microsoft Xbox, HP, Tesco and Virgin Holidays.
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The latest Screen Life research from Thinkbox has revealed that viewers pay more attention to advertising than they think – and the longer people watch TV, the more likely the are to explicitly recall an ad.
Developed with the aim of putting mobile “at the heart” of the TV experience, EE TV will allow users to watch programmes on their main TV set, as well as up to three smartphones or tablets at the same time, anywhere in the home.
After dismissing ESTV’s first attempt to reduce the number hours of local programming the new London Live channel must air, a second attempt has succeeded, Ofcom has announced.
Digital advertising spend was up 16.6% to a record £3.5 billion in the first half of 2014, according to the latest IAB UK Digital Adspend report.
As programmatic ad buying reaches a tipping point, Nick Reid, managing director of TubeMogul, asks if brands should be taking tech in-house.
Last night saw the powerful, famous and beautiful gather together in London’s Grosvenor House to heap praise and tacky awards on the normal people of the country in two-hour extravaganza of back patting and self-promotion.
The CEO of Xaxis EMEA, Caspar Schlickum, has defended the way his business operates, but others argue clients are not getting value for money.
Monday night saw ITV unleash a brand new twee regional detective series upon the TV schedule, with 9pm seeing fans of light-hearted murders descend upon Grantchester.
The BBC has announced that it is to increase the availability of content from the current seven days to 30.