The new Pinpoint platform enables advertisers to send “intelligently targeted” push messages to a network of opted-in smartphone users, aggregated across the group’s national and regional app titles.
Showing 12931-12940 of 62,645
More Uk articles
More than half the world’s population will be passing through airports by 2017 – so how can advertisers make the most of the opportunities?
Google’s DoubleClick, Yahoo and AOL have joined Microsoft Advertising in being awarded seals confirming they meet industry-agreed standards to protect brands’ safety online through ad misplacement.
Monday night’s 9pm time slot offered up a night of back-to-back televisual sleuthing, with an ailing old favourite fighting for attention in a schedule littered with fresh twists on the police procedural.
As ad agencies are warned they are needlessly developing apps in their quest to reach mobile audiences, Jon Wilkins outlines his thoughts on the challenges and solutions to getting it right.
If anyone in adland ever wonders why they are held in such low regard by the population, this is why, says Dominic Mills.
As part of an ongoing strategy to drive innovation via partnerships with tech start-ups, Sky has today announced a $500,000 investment in Pluto.TV.
The news has triggered a strategic review to scope OMC’s future, to be led by Mark Craze, formerly Group CEO of Havas Media.
Citing a test case with Ikea, Facebook’s managing director, UK and Ireland, has urged agencies and brands to understand the “different degrees of personalisation”.
Too many ad agencies are needlessly developing apps in their quest to reach mobile audiences, when they often have neither the skills nor the financial inclination to do the job properly, the industry has been warned.