The capital boasts a raft of exciting outdoor advertising inventory but good sites, which offer impact, audience and location are not the sole preserve of London.
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Commissioned by BrightRoll and conducted by Nielsen, the study set out to determine how the pairing of mobile and TV advertising can build incremental reach for brand marketers and improve cost efficiency.
Quantcast says the deal will allow it to leverage its knowledge of consumers’ online behaviour with Struq’s ability to personalise an ad based on perceived interests.
The tool, bringing together geo-filtered UK Twitter data with Kantar’s audience research it will enable broadcasters, media agencies and advertisers to track how Twitter amplifies TV audiences.
Ed Richards first joined the UK media and communications regulator in 2003 as a senior partner, before being promoted to chief operating officer in 2005 and then chief executive in 2006.
Wednesday night finally brought the semi-final of The Great British Bake Off (BBC One, 8pm) to the nation’s screens after nine long weeks of tears, sweat, lots of butter and a heavy sprinkling of contrived controversies.
Capitalising on the newsbrands’ considerable audiences, MyMail is an extension of the Mail Rewards Club, a loyalty programme with more than a million customers.
Unlike Chromecast, Matchstick will offer an open source platform for both software and hardware, letting developers explore content and applications – from films and music to games.
It’s not clear whether the bigger and better data so desperately sought by the media industry is matched by an equally urgent desire to pay for the research that would deliver it, writes Raymond Snoddy.
This week’s winner has smashed all records with its gruesome and apocalyptic attention-grabbing ad.