The former director of News UK and ex-CEO of Naked, Ian Clark, has joined High50 as group CEO, following a “significant investment” from Winward Prospects.
More Uk articles
Is the traditional advertising model, based on rational messaging, dead? Dominic Mills gets in tune with his emotions first to find out.
The Deloitte study examined how ad spend and brand sponsorship impacts the media, entertainment, arts and sport industries and found that people value access to these ad-funded services at nearly £10bn.
64% of European marketers plan to increase retargeting budgets this year, according to a new report released by AdRoll; however, separate research questions the impact it has on consumers.
Marketing industry leaders have joined forces with Royal Mail MarketReach for a campaign to demonstrate the “vital contribution” mail makes to advertising.
Ofcom says it wants to create a regulatory environment which fosters investment and innovation in the IoT, which is likely to see billions of devices wirelessly connected to the internet and each other.
The move will see approximately 20 London Live staff lose their jobs, as the business looks to “drive continued growth”.
Monday night brought another clash between ITV’s ever-weakening and heavily-promoted mystery drama Broadchurch and BBC One’s long-running but somehow-still-thrilling forensic drama Silent Witness at 9pm.
Craze, who will be the first chair to have come from outside of the OOH sector, was most recently CEO of Havas Media Group UK
Barb was set up in 1981 to provide the industry standard television audience measurement service for broadcasters and the advertising industry. Barb is owned by BBC, ITV, Channel 4, Channel 5, Sky and the IPA (Institute of Practitioners in Advertising) and is a not for profit company limited by guarantee.Barb Establishment SurveyThe Barb Establishment Survey… Continue reading Barb
