The transaction, which is pending approval, will create a formidable content distribution leader across mobile, video and broadband platforms as AT&T gains access to DirecTV’s 40 million subscribers.
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172 digital panels in the main terminal, gate rooms and baggage reclaim areas will be rebranded as ‘Terminal Samsung Galaxy S5’, alongside images of the device.
The savvier marketers are the ones recognising that content by brands means recruiting new skill-sets into the team, argues Steve Ackerman, managing director of Somethin’ Else.
Saturday afternoon brought a sense of occasion for many football fans across the UK as the final of the 133rd season of the FA Cup wrapped up as many were basking in the sunshine.
As audiences continue to split their viewing between multiple screens, spend on digital advertising will continue to grow, writes YuMe’s Paul Lyonette.
As speculation rises over whether Apple is going to buy Beats, Simon Andrews, founder of Addictive!, looks at how the tech giant is developing in the music space…
After overcoming a series of technological hurdles, mobile phones are on the cusp of being used to make contactless payments, the CEO of Weve, David Sear, has said.
Out-of-home research body, Route, has announced that data for supermarkets has been added to its survey as the organisation signs up two Group M agencies.
After opening with 2.5 million viewers, the latest reality contest to take The Great British Bake Off format a step too far, saw the audience trickle away over the following thrilling weeks.
Coast Australia (BBC Two, 9pm) featured landscapes so vast and epic it makes you wonder why they even bothered with the UK in the first place.