Following the data debate at last week’s Media Playground, Sky IQ’s Caroline Morris says the time is right for us to start sharing mutually beneficial data as we look towards a more collaborative future.
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Ahead of this year’s World Cup, YuMe’s Paul Lyonette looks at how brands can keep ahead of their game when it comes to engaging the ‘always on’ consumer…
Over half of the 16 million UltraViolet (UV) users in the US are now viewing content on a TV, according to a new report from The NPD Group.
After a poor performance in March, April saw a strong return to form for commercial television, with all channels reporting growth.
Traditional stereotypes which contrast the tech-savvy youth against the older generation are “unfounded”, according to new research from digital performance marketing company, iProspect.
Sunday was the first of two consecutive nights that ITV’s rescheduled juggernaut, Britain’s Got Talent (7pm), destroyed one of BBC One’s long-running performers.
Vodafone 4G customers can now get a six month pre-paid subscription to Netflix, giving them access to a wide variety of movies and TV box sets including House of Cards, Arrested Development and Orange is the New Black.
In today’s connected world good ideas can come from anybody, anywhere – so it’s time big companies took some risks and relinquished control of new product development to outsiders, argues Dominic Mills.
In this week’s round-up of everything mobile, Simon Andrews looks at the latest news from Google and Facebook, the continuing frustrations for legacy media and takes a look at some great new native advertising from Wired…
By 2020, what is now being described as the “fifth screen” in the digital mix, is expected to play a much larger role for the world’s oldest ad format.