The IPA is the professional body for advertising, media and marketing communications agencies in the United Kingdom.The IPA runs TouchPoints – its Hub Survey is based on a representative sample of c.6,000 adults aged 15+, living in Great Britain. Full methodology available here: http://www.ipa.co.uk/page/touchpoints-methodology#.WO9IoaK1uHs
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WPP Media is a global media collective formed by WPP plc that unites top agency brands including EssenceMediacom, Mindshare, and Wavemaker to manage advertising, media planning, and buying. It serves as a unified, data-driven entity powered by AI (WPP Open) to deliver personalised marketing at scale for clients.
The Cinema Advertising Association (CAA) is the Trade Association of cinema advertising contractors operating in the UK. One of the functions of the CAA is to monitor and maintain standards of advertising exhibition in the UK and the Republic of Ireland.
The out-of-home industry has reported its strongest quarter ever, with revenue close to £300 million for the first time, according to the Outdoor Media Centre.
Formerly known as Project Orange, Magnetic, the new marketing agency for magazine media in the UK, has today announced that it will officially open its doors to customers in March.
For a second consecutive night, BBC One secured the day’s top spot with another little-bit live episode of EastEnders, as exhausted viewers became even closer to finding out who exactly took the jam out of Lucy Beale’s doughnut.
The resignation of The Telegraph’s chief political editor, Peter Oborne, could have serious long-term consequences, writes Raymond Snoddy.
The Telegraph’s chief political editor, Peter Oborne, has announced his resignation from the paper, declaring its latest coverage of the HSBC scandal as “a fraud on its readers.”
Using new research, ZenithOptimedia’s Richard Shotton explains what brands can learn about consumer behaviour on payday.
After 307 days of agonising mystery, misdirections and murders, last night saw long-suffering fans of EastEnders finally rewarded for their enduring loyalty with a partially live episode kicking off a ‘week of revelations’.