In this week’s round-up of everything mobile, Simon Andrews, founder of Addictive!, looks at the latest deck from influential analyst Mary Meeker, Apple’s purchase of Beats and the rise of fraud in adtech.
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What can marketers do to make outdoor campaigns more memorable and impactful? Richard Simkins, innovations director at Talon, has some striking answers as he examines the best ways to challenge the status quo.
Future publishing is to sell its sports and craft portfolio to Immediate Media for a total consideration of up to £24 million. The move will see Future cut around 170 jobs in the UK and a further 40 in the US.
Wednesday night saw Coronation Street remain victorious in its week-long prime time slot as ITV’s other unstoppable force, Britain’s Got Talent,continued to demolish its 8pm rivals.
The Times Sport App will contain breaking sports news, live match commentary as well as insight, analysis and articles from journalists including Mike Atherton, Lawrence Dallaglio and Matthew Syed.
M-commerce is nearing maturity and the potential in social shopping is opening up new horizons for marketers, says Experian’s Danny Thompson
Streamhub helps content owners manage online video and social statistics by consolidating big data and revealing key influencing factors which affect viewer engagement.
The National Readership Survey (NRS) has today released its latest figures combining both print and online readership – showing mixed fortunes for UK newsbrands.
The latest NRS national newspaper figures once again chart a steady decline in print, with no titles recording any growth in readership at all for the period April 2013 to March 2014.
The inclusion of mobile and tablet data in NRS PADD will allow us to fully harness the power of news and magazine brands to reach a wider, more fragmented audience, writes Jide Sobo, head of mobile, MEC.