Channel 4’s database of unique registered viewers includes one in two of all 16-24 year olds in the UK.
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High-end audio visual chicanery is no longer the sole preserve of advertisers with the deepest pockets, says ISBA’s Bob Wootton. Easily-accessible tech has democratised content creation – but is this entirely for the good?
Just one day after being narrowly beaten by rival soap Emmerdale, Tuesday night saw EastEnders rise from the ashes of defeat, brush itself off and pull the day’s biggest audience into its vortex of entertaining misery.
Smartphone and tablet web browsing is commonplace, yet many publishers still haven’t made the move to mobile, says Vibrant Media’s Fiona Salmon. Here, she explains why they really cannot afford to miss the boat.
Digital State: How the Internet is Changing Everything, for which two Newsline columnists have contributed, has been nominated for Marketing Book of the Year.
Sky IQ’s Emma Holden explains why there is no need to choose between long-term communications and short-term wins when it comes to TV advertising.
Facebook turns 10 today, and while nobody was using the social media platform on their Nokia 3310s back in 2004, last year mobile accounted for more than half of the social network’s ad revenue.
Industry is wrongly confusing ‘programmatic’ with ‘real time bidding’, says Videology’s Jana Eisenstein – and the misuse of the terms is needlessly driving business away.
The Big Benefits Row featured intellectual luminaries such as Matthew Wright and the ever-lovely Kate Hopkins, just to prove to the nation that Channel 5 can ‘do’ debate.
MediaTel announces the final line-up to Thursday’s Video Upfronts, with late editions including YouTube sensation Callux, Liquid Thread’s Rupert Britton and Spirit Digital Media’s Peter Cowley.
