Advertisers should stop focusing so much on age when targeting ‘digital natives’, and instead take into consideration factors such as economic clout and cultural characteristics, according to Kantar Media.
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MailOnline saw ad revenues soar by 49% for the 11 month period to the end of August 2014, according to DMGT’s latest pre-close trading update.
August was a good month for commercial television broadcasters, with just one channel recording any decline in revenue.
The referendum vote gives Rupert Murdoch a chance for revenge – and he rarely passes up a chance for retribution, writes Raymond Snoddy.
Keith Lorizio joins Chango from Microsoft and will be responsible for driving the company’s revenue strategy, identifying new opportunities and expanding the sales and client development teams.
It might only now be a hot topic, but online ad fraud has been around for years, writes Infectious Media’s Dan de Sybel. So why has it not been eradicated?
The revamp comes as the Evening Standard looks to “expand and diversify” its online platform, which has seen a 13.8% rise in unique monthly users since June this year.
Tuesday night saw David Dimbleby enter the tense atmosphere of the Scottish independence debate as the veteran broadcaster sat down with a little chit chat with leading figures from opposing sides.
Any agency that is asked to accept greatly delayed payment terms is effectively being asked to bankroll its client, writes ISBA’s Bob Wootton. Is this a growing trend we should be worried about?
New research from Future Foundation and FEPE International reveals how trustworthy consumers rate TV, OOH, press and online as advertising mediums.