Based in Boston, privately held Nexage automates the buying and selling of mobile advertising and will help meet the agency and advertiser demand placed on Millennial Media to provide a full programmatic marketplace.
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Helen Nassey joins ISBA from Quidco, and will be responsible for media relations, content creation and digital channels.
Tuesday night saw the BBC offer up an automotive-themed evening across both terrestrial stations, with the launch of a brand new dark drama series anda documentary about a motorway.
Metro has announced a three-month partnership with Google Play to create a brand new double-page feature which will run every Wednesday in the recently launched entertainment section, Scene.
Starbucks, Cadbury, Channel 4, Rimmel, Estee Lauder and Waitrose are to become the first brands to roll-out advertising across UK Instagram feeds.
AppNexus, the real-time online ad platform, is to acquire Xaxis’ ad-serving technology as part of a strategic deal to boost WPP’s programmatic offering, it has been announced.
Jason Mander, head of trends at GlobalWebIndex, looks at how TV viewing habits are changing across the globe.
Have we got millennials all wrong? Initiative’s international research director, Hanna Chalmers, showcases the findings of a new study that suggests young people are not all selfie-obsessed narcissists.
How can we develop a real understanding of where tablet devices fit into the media habits of the nation?
From today, Apple TV users in the UK will have access to all NOW TV programming – both live and on-demand – with the arrival of the NOW TV Entertainment Month Pass and Sky Movies Month Pass.
