The merger of WPP owned Xaxis and 24/7 will bring together over 800 data and tech experts to help advertisers and publishers engage with audiences across all digital devices and channels.
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Dominic Mills has ruffled some feathers on the trading desks after questioning their transparency. Here, VivaKi’s Marco Bertozzi argues his work has challenged the status quo and calls for a more open dialogue with trade bodies…
From today any home with a broadband connection will have the option to stream film titles offered by Sky to their TV or laptop.
Combining content generation with media sales is set to become a growing trend for 2014 says Patrick Fuller, chairman of Result – sparked by a rise in consumer appetite for owned media…
Worldwide PC shipments are expected to fall by -10.1% in 2013 – the most severe yearly contraction on record – according to the International Data Corporation.
ITV dominated last night’s late evening schedule with BBC One’s big shows suffering a noticeable loss in popularity.
Videology has announced a partnership with AddThis that will allow Videology to find specific audiences at scale – even in markets where conventional data is “scarce or unavailable”.
In the second of the series, Torin speaks with Pamela Conway of British Gas about advertising when under political and consumer pressure, the changing media mix for the energy giant and the focus on ‘owned’ channels.
The next round of TV innovation in the UK is being ‘held back’ by the failure of the UK’s free TV platforms to invest in data and ad tech systems, according to Decipher.
Not since The Day of The Doctor has a show come around and actually had the might to beat I’m a Celebrity, which was relegated all the way down to second place.