Speaking at Variety’s Dealmakers Breakfast in LA, Microsoft’s entertainment and digital media president said that the company hopes to have something ready for the first or second quarter of the year.
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The Digital Trading Standards Group releases guidelines to ensure online display advertising is less likely to be associated with inappropriate or illegal content.
It looks set to be a strong Christmas for lower-cost tablets from brands such as Tesco, Argos and Carphone Warehouse, with 17% of hopeful recipients expecting to receive Tesco’s Hudle.
Richard Marks argues that, for the major media research agencies to secure their long-term future, they need to invest in a different type of talent and shout from the rooftops about why good research matters in the first place.
Monday’s evening schedule brought viewers a litter of prime time finales with BBC One’s recently axed Ripper Street (9pm) leading the way.
Reporting to Evelyn Webster, executive vice president of Time Inc., Marcus succeeds Sylvia Auton who retired in May after 36 years with the company.
Unlike some industry voices, Dominic Mills doesn’t believe the public needs protecting from native advertising – but the ads do need to be clearly labelled and those brands that slip up can do irreparable damage…
Deep analysis of desktop and tablet traffic across InSkin Media’s premium UK network confirms that high click-through-rates on optimised tablet advertising formats are genuine.
From programmatic to native advertising, Peter Houston looks at five things that have vexed magazine people in 2013 – that we’ll all still be talking about in 2014.
Ooyala’s Q3 2013 Global Video Index shows that as more premium, long-form content becomes available online, consumers are increasingly turning to mobile phones and tablets as first screen devices.