This week, Simon Andrews, founder of Addictive!, looks at how smart brands need to operate in a ‘post mobile world’, and why Google and eBay having their own ‘brand cathedrals’ is starting to make sense.
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The new agreement will see up to 200 games throughout the season appearing across BT Sport 1, 2 and ESPN.
Overall, it is thought that 400 million hours will be spent shopping online in the UK this December, with the average consumer spending eight hours browsing, researching and buying.
Over on BBC One Liz Bonnin was back for a second and final wedge of Animal Odd Couples, the show that spends an hour showing viewers images of bears hugging humans and other scenes you can file under ‘A Bit Wrong’.
The £36 million cash agreement marks a new landmark in the ongoing rivalry between Publicis and WPP.
Richard Dunmall joins Bauer Media UK from Naked Communications and will lead the sales teams for brands including Heat, Grazia and Magic.
Users will have access to 18 applications overall, with more being added next spring.
Out-of-home media do not audit comfortably says Route’s James Whitmore – so he’d like to suggest a staging post to help the sector overcome some inherent problems. The first step is to imagine our solar system…
Speaking at the International Content Marketing Summit on Wednesday, the UK managing director of VICE told brands that authenticity is central to storytelling.
The grand finale of Mystery Map (ITV) saw Mulder and Scully investigate ‘spooky’ footprints in Devon and a wild cat that terrorised Cornwall.