By 2016, ZenithOptimedia expects mobile to account for 7.7% of all global adspend – ahead of radio, magazines and outdoor to become the world’s fourth-largest medium.
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Dominic Mills lit the flame and then VivaKi’s Marco Bertozzi threw petrol on it; now, ISBA’s Bob Wootton speaks up for advertisers over the thorny issue of trading desks and transparency…
Global smartphone shipments are forecast to account for 82% of total mobile phone handset shipments in 2017, up from 55% in Q3 2013, according to the latest NPD DisplaySearch.
In a society where consumers want to stand out from the crowd, Karen Kanty, head of news at Future Foundation, looks at how brands should approach individualism – and what this means for the ongoing Big Data debate…
Monday evening’s schedule brought a luminous break from the gloom and doom of a fresh week, with ITV providing two hours and 35 minutes of star jumps, jazz hands and back flips on The Royal Variety Performance (7:30pm).
GSK’s recent letter to agencies is not only crass, but the worst kind of blackmail, says Dominic Mills. However, it’s dangerous to stigmatise all procurement departments based on the behaviour of a few.
This past weekend finally brought ITV’s winter ratings spectacular I’m a Celebrity…Get Me Out of Here! to a close, with the reality competition ending a highly successful run in a fairly impressive fashion.
Last month, culture secretary Maria Miller said that if the new independent regulator is set up properly, it could make the new royal charter redundant.
In a bid to strengthen its free HD offering, Freesat has today confirmed the launch of five new BBC high definition channels and a new HD genre in the New Year.
The latest figures for the national newspaper round-up reveal that all sectors were down for the month of November, with just a small handful of titles experiencing marginal growth.