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Responding to the problem of online ad ‘viewability’ Google has said that it will now begin charging advertisers only for ads that are seen.

Bauer Media has announced that Catherine Gort has been appointed marketing director for its Place Portfolio, Northern England and Scotland, with immediate effect.

The use of digital screens in the outdoor market is set to deliver some stunning new opportunities for both brands and consumers, says Primesight’s Lee Anderson

The agreement is to become the first time media planners will be able to examine how their clients’ TV advertising campaigns perform among the Mosaic lifestyle groups, and give further insight into programme profiles.

This week saw the Media Research Group’s annual conference take place, pulling together the best research the industry has seen over the past twelve months into one packed day.

The third episode of the thrilling expose saw Wallace once again snoop around various supermarkets in his typically feigned authoritative manner, sharing with viewers many startling revelations.

Speaking to Forbes on Wednesday, CEO Bill Wise said: “We are absolutely preparing ourselves for an IPO.”

New research finds that UK shoppers trust online retailers more than shoppers in other countries and have greater confidence in the security of the sites they buy from.

Four out of five UK Smart TV owners have enabled their device to connect to the internet, the latest research from Ofcom shows.

Led by Hearst’s group revenue director, Max Raven, the new structure will have a stronger focus on existing and developing customers, alongside collaborative partnerships.