ITV dominated last night’s late evening schedule with BBC One’s big shows suffering a noticeable loss in popularity.
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Videology has announced a partnership with AddThis that will allow Videology to find specific audiences at scale – even in markets where conventional data is “scarce or unavailable”.
In the second of the series, Torin speaks with Pamela Conway of British Gas about advertising when under political and consumer pressure, the changing media mix for the energy giant and the focus on ‘owned’ channels.
The next round of TV innovation in the UK is being ‘held back’ by the failure of the UK’s free TV platforms to invest in data and ad tech systems, according to Decipher.
Not since The Day of The Doctor has a show come around and actually had the might to beat I’m a Celebrity, which was relegated all the way down to second place.
As it celebrated its centenary last month, Peter Houston laid down some serious challenges for the Professional Publishers Association. Here, writing exclusively for Newsline, CEO Barry McIlheney, responds…
The service – created in partnership with MediaCom and Metro – will allow users to create a profile of interests that will determine the ads and deals that they see.
For the month, the on-demand platform received 261 million requests, with daily requests peaking at almost 8 million.
The digital humour and entertainment publishing brand was launched in May 2013 and has grown 600% since September.
Trading desks have escaped the laser-like scrutiny of both the client procurement departments and the media auditors, says Dominic Mills – but he can’t see this lasting, and sooner or later they’ll have to come clean…
