Following Liberty Global’s acquisition of 6.4% of British broadcaster ITV, BoAML has speculated the potential upside for the international broadcaster if a full take-over were to happen at some point in the future.
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As online ad fraud becomes increasingly prevalent and sophisticated, Dominic Mills says things are getting serious – and wonders whether there’s a solution for the industry.
The new ‘Buy’ call-to-action button will allow desktop and mobile users to purchase a product directly from a business without leaving Facebook.
Eye-tracking and face-tracking will not become a currency for OOH in the short term, writes Talon’s Nick Mawditt. However, they still provide a number of valuable insights for the industry…
It’s become common currency to kick Facebook – it’s old hat, it’s advertising is terrible, it treats its users with contempt. But the blue F remains the king of social networks. Ed Owen explains why.
Set four years after the first series and the introduction of the Poor Law Amendment Act of 1834, the workers of Quarry Bank Mill still wouldn’t be mistaken for Balamory characters.
The trials and public demonstrations bring together a wide range of industry collaborators and include a number of broadcasting milestones.
June was a successful month for online newsbrands, with all but one platform reporting either good or strong gains.
Online ad fraud is getting smarter, bots are evolving to mimic humans and agencies are bidding for fake and unsafe ad space. So why is the industry burying its head in the sand? asks Marco Ricci, CEO of Adloox.
Newspaper publishers have served notice on the National Readership Survey as they seek a contemporary audience measurement system. Here, the NRS’s newly appointed CEO, Simon Redican, tells us what the future needs to look like.
