Drawing on assumption and speculation, the confident drama decided that caution be dammed and pretty much filled in all the blanks that so many have spent decades pondering over.
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In our exclusive video, hear from leading trading desk experts as they discuss the future of programmatic, with views from VivaKi, Annalect Markets, Mediaocean, MediaSense and Videology.
Claudine Collins, MD of MediaCom, will be sharing the stage with Torin Douglas and Raymond Snoddy at MediaTel’s The Year Ahead on January 15th, 2014.
As another year draws to a close, Aegis’ Jim Marshall looks at some of the more surreal, sad and interesting media events – and dishes out his award for the most pretentious (and exotic) agency mission statement.
Speaking at the UBS Annual Global Media and Communications Conference, Poltrack spoke about Facebook’s recent development of its own measurement tool to cover conversations about television.
As public spending faces further cuts and the way we consume media changes, Raymond Snoddy examines how the BBC might look to other public service broadcasters to find a funding model that works.
The drive for multi-screen marketing will dominate 2014, according to Millward Brown’s annual digital and media predictions.
Tuesday brought a limited selection of evening programming from ITV, with live football taking up much of the broadcaster’s schedule.
Sue Unerman, CSO of Mediacom, provided the keynote address at yesterday’s Media Research Group conference to start proceedings, with a positive take on the importance of media research.
Since last October, tablet volume growth has risen 50% and now accounts for almost two thirds of all personal computing devices bought in October.