Unless trading desks can offer a more transparent approach to their work, advertisers are likely to remain distrustful, say experts speaking at MediaTel’s Automated Trading Debate on Tuesday.
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Speaking to Newsline at MediaTel’s 2013 Automated Trading Debate, Videology’s Rhys McLachlan said it will be very difficult to “fight the rising tide” of automated trading, “irrespective of your media.”
The company now covers almost half of the subscribers at Virgin Media and a third at ONO.
David Ogilvy once said that the problem with market research is that people don’t think how they feel, they don’t say what they think and they don’t do what they say. Here, David Brennan tries to untangle the contradictions…
As the International Content Marketing Summit kicks off today, Raymond Snoddy asks if this new trend is really different enough to declare itself a new species of communication – and stumbles on some troubling questions.
The latest results paint a healthier picture for newsbrands, however it was bad news for the Sun as the recent introduction of a paywall saw its online readership decline -7.2%.
The Sun on Sunday was down over 600,000 readers, with just the FT, ‘i’ and Sunday Times recording any growth at all.
This being EastEnders, there was only so much happiness to go around before the proverbial jellied eel hit the fan.
The news follows BT’s announcement that it has secured the exclusive rights to broadcast live Champions League and Europa League football matches, which previously belonged to ITV and Sky.
Dead dotcoms are being resurrected – but will they regain a place in our online hearts? Greg Grimmer is not convinced; there is a reason why great brand owners like P&G and Unilever kill brands and relaunch new ones…