The volume of TV audience data available is growing fast, but advertisers and broadcasters are still struggling to utilise it effectively. Why? Sky IQ’s head of strategy and propositions, Liam Plowman, investigates.
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On Thursday night BBC One brought the TV viewing nation a gentle reminder that no matter how tough a week you had, a better paid well-known celebrity probably had it worse than you.
The volume of TV audience data available is growing fast, but advertisers and broadcasters are still struggling to utilise it effectively. Why? Sky IQ’s head of strategy and propositions, Liam Plowman, investigates.
Alongside recommissions of Bad Education, Bluestone 42 and Some Girls, the channel will play host to a new six part comedy, 600 Days, which will focus on an “unlikely couple” that end up on the wrong side of the law.
Guardian.co.uk was the only online news platform to record any significant growth in February, while the MailOnline lost over half a million daily browsers.
A new report from ZenithOptimedia reveals that the advertising market is set to grow by 5.8% this year, supported largely by the UK’s economic growth, the World Cup, mobile technology and programmatic buying.
Wednesday night’s prime time selection revealed a nation obsessed with law enforcement as both BBC channels and ITV’s big draws were off the justice-serving variety.
Reporting to Fetch’s founder and chief executive, James Connelly, Grimmer will be responsible for driving the global expansion of Fetch beyond its three offices in London, San Francisco and Berlin.
Over half of journalists, political insiders and business leaders believe that paywalls are the future of digital news, according to a YouGov study conducted on behalf of the London Press Club.
The ABC’s CEO is correct to believe that the auditor cannot waste time responding to every flash-in-the-pan and wacky fad coming out of Silicon Valley, but it is still vital someone is watching out for the Next Big Thing.