Nick Reid, Managing Director of TubeMogul UK, looks at how agencies must adapt to look at video holistically, just like their consumers do.
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Nielsen has released findings, which, for the first time, provide statistical evidence of a two-way causal influence between broadcast TV tune-in for a program and the Twitter conversation around that programme.
Launching at the end of the month, Vodafone’s 4G aims to cover 98% of the UK population by 2015.
According to Ofcom’s latest overview of UK broadband speeds, average speeds increased by 22% in the six months to May – a 64% year on year increase.
ITV dominated Wednesday’s soapy proceedings and the day’s viewing in general. Emmerdale at 7pm on ITV saw unhinged factory worker Laurel step up her crusade of vigilance.
Nuts has today announced that the magazine will not use ‘modesty bags’ at retail, delisting it from Co-op stores from September.
AOL hopes to create a cross-screen solution for brands, agencies and publishers, with a deal estimated at $405 million.
What were the people involved in the Home Office’s controversial “go home” mobile billboards thinking when they helped produce them? From the agency to the billposter suppliers, Route’s James Whitmore asks why we too often hide away from ethical decisions.
YouGov conducts a quarterly online survey around the Connected TV market.
After the shock sale of the Washington Post, Raymond Snoddy asks why should Jeff Bezos, the multi-billionaire founder of Amazon and a West coast citizen of the new world be interested in a fading symbol of the old world?