Developed by Posterscope, the campaign combines 2D and 3D builds with lighting effects to create the illusion of an approaching train.
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The RAB should feel proud to have made a strong case for radio’s role in media effectiveness, says David Brennan, however, as an industry, we’re going to have to rethink our approach to measuring effectiveness – and fast.
Agreement with AudienceScience gives Videology’s agency and advertiser partners access to behavioural and inferred demographic data covering around 95% of UK and Irish internet users.
ISBA’s Bob Wootton was dismayed Facebook re-allowed decapitation videos – why does the social media giant continue to antagonise advertisers by directly refusing to give them safe passage on their channel?
During a recent earnings call, Netflix CEO Reed Hastings said that Netflix wants to be “one of the biggest suppliers of 4K content next year”.
Monday’s biggest audience watched as friends and family were horrified to discover that living down south turned Todd into a right little nightmare, bringing in an impressive 9.2 million viewers and a 40% share.
The special edition will hit the shelves the day before The Prince’s 65th birthday this month.
The network – capable of reaching 300Mbps speeds – follows EE’s internal analysis of consumer and business trends, which forecasts a data-usage rise of 750% over the next three years.
The social networking giant is to begin experimenting with collecting data on minute user interactions with on-screen content, including how long a user’s cursor hovers over a particular part of the site.
Imagine helping people move away from advertising blocking and blindness to being delighted and entertained by online ads. It’s entirely possible says Adam Freeman, the man behind AdPlus…
