We’re a long way off a Minority Report-style future of perfectly targeted outdoor ads says Dominic Mills – and that future looks even further away after the plug was pulled last week on what could have been a very interesting experiment…
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In what is being described as a UK media first, the new digital ad format enables advertisers to serve alternative bespoke creative content to different viewers registered with Channel4.com based upon their age and gender.
The first match of this year’s Premier League drew in a peak audience of 764,000 for BT Sport, according to BARB overnight figures, while Sky’s free day of football attracted 3.1 million.
New research from EE offers a snapshot of the nation’s mobile 4G behaviours, providing insight into how faster mobile internet speeds are changing consumers’ habits.
The Japanese company plans to stream cable channels and on-demand programming over Sony devices such as Playstations and Sony TVs, as it ups the ante with current cable, satellite and phone companies that sell subscription TV services.
The cult classic, which ran on BBC1 between 1978 and 1981, is part of Microsoft’s latest move to invest in original TV programming ahead of the launch of the new Xbox One console.
After spending the week in San Francisco, Simon Andrews, founder of Addictive!, takes a look at the differences in technology and ways of thinking between the US’s West Coast and the UK, and says that we should really import more Big Picture thinking over here.
As the Premier League prepares for kick off, BT Sport has announced that more than 10,000 pubs, clubs, betting shops, hotels and other commercial premises have signed up to its TV packages.
Safety features and passcodes have been installed for parents to control, to stop children straying online.
Newsline has collected the very best expert analysis on the latest Consumer ABC figures – including views from MediaCom, Carat UK, ZenithOptimedia, Starcom MediaVest, Initiative and Manning Gottlieb OMD.