As online video and mobile become increasingly prolific in the digital sphere, Newcast’s Matt Davies argues that brands would do well not to forget traditional advertising mediums just yet…
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The findings come at the start of a year when “crucial decisions” about the future of free-to-air TV will be made by policy makers in the UK and EU,
Monday night saw ardent and bereaved soap fans come together on ITV as a vigil was held for one of soap land’s most enduringly popular characters.
Jaguar’s latest campaign is playing up to the car manufacturer’s roots and heritage to great effect, says Dominic Mills – but will it be enough to see it stand out among the splurge of Super Bowl ads?
From Gary Barlow’s Big Ben Bash to Matt Smith’s farewell as the Time Lord, the BBC dominated the Christmas TV schedule.
To coincide with the start of the BBC’s World War One season the broadcaster has launched a range of new digital content under a new brand called BBC iWonder.
A new study from ZenithOptimedia predicts the emergence of individual content producers and publishers over the next quarter of a century.
If Saturday’s showy content was a bit hollow, Sunday evening provided a barrage of scripted drama with the return of feverishly anticipated Call the Midwife (BBC One, 9pm) leading the way.
The festive period appears to have hit the national newspaper market with the latest ABC results for December 2013 showing declines all round – except for the Guardian, which reported a marginal increase.
In his latest Mobile Fix, Simon Andrews, founder of Addictive!, takes a look at recent developments at tech-giant Google, and considers how brands might use creative to make ad budgets go that little bit further…