Once again ITV saw a chance to capture Monday’s already physically and emotionally fraught audiences and beat them into gentle submission with the manipulative and contrived hit show Long Lost Family (9pm).
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The process of making ads can be so full-on that it’s easy to be oblivious to real-world events, says Dominic Mills – and after some high profile disasters in recent weeks, including the Marmite TV ad and the Home Office’s ‘Go Home’ poster campaign, advertisers need to learn from their mistakes.
Rovi’s Jeff Siegel looks at some of the latest advertising techniques that broadcasters should be throwing into the mix to help boost programme viewing.
Connected TV users are more than twice as likely as their counterparts to ‘cut the cord’ in the next six months, which is expected to grow in the next few years.
The penultimate episode of the theatrical retelling of history, The White Queen (BBC One, 9pm) brought in 3.2 million viewers who tuned in for some political wrangling and rumpy pumpy by candlelight.
A historic British win at the Wimbledon Championships and the birth of a future King helped to secure circulation increases for all three newspaper markets this month, despite general year on year declines.
Few people are getting mobile ads right, but Facebook is bucking the trend says Addictive!’s Simon Andrews. Their new results showed a fantastic performance – $656m in mobile ad revenue – up from virtually nothing a year ago. Why this success?
New research released by Experian has identified four distinct types of consumer who are ‘always on’ and more digitally connected than ever before, offering brands deeper insight into what is described as a ‘global phenomenon.’
ABC to check that companies that use browsing history to target customers with specific ads are conducting themselves in a proper manner.
WPP has announced that Kantar, its wholly-owned data investment management business, has acquired a minority stake in SecondSync.