Martin Galvin, director of agency sales at Specific Media, on why he thinks TV is the sun in the screen solar system – every other device orbits around it and needs its warmth to survive…
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The return of the Doctor, the intense Paralympic coverage and the wide appeal of Mrs Brown all helped net some of the weekend’s largest audiences.
Steve Smith, head of thought leadership at Starcom MediaVest London, looks at brand ‘likes’ on Facebook and, perhaps more importantly, interactions…
Google announced yesterday that it is to shut down its TV advertising program in order to focus on web advertising.Vice President of Product, YouTube/Video at Google, Shishir Mehrotra said in a post that “We launched Google TV Ads in AdWords to bring digital buying and measurement technologies to traditional TV advertising.”The Internet giant launched Google… Continue reading Google abandons TV ads program
Thursday night’s TV offered up a plethora of sports and soaps as the Paralympics finally got under way.
Apple is expected to release an iPad Mini in October. The device, which would compete with the Google Nexus and Kindle Fire, is likely to priced at £199.
Commercial television channels saw their network revenue decline in July as the BBC dominated ratings around the London 2012 Olympics.
The STV Player is now live on YouView set top boxes, and available within the STV licence areas of Scotland.
Channel 4 stole the show last night as the Paralympic Games Opening Ceremony (8pm) attracted an unprecedented audience for the event.
WPP has reported a 7% increase in pre-tax profits to £385 million in the first half and a 3.6% increase in like-for-like revenue to £4.97 billion.