Mobile advertising is facing a serious crisis according to many experts and the issue has dominated recent Newsline editorial and MediaTel conferences. So what advice is being given to mobile marketers? Here, Millward Brown’s Hannah Walley shares her thoughts…
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New research shows that most of the biggest print publications in the UK are missing out on their slice of the estimated £526 million annual spend on mobile advertising by not offering digital sites which render effectively on tablets and smartphones.
BARB appoints Joe Lewis as project director and welcomes Gary Roddy into its client services team.
I do like a nice advertising spat, says Dominic Mills, and the row between BT and Sky over the latter’s refusal to take its ads to promote BT’s Premier League broadcasting, has all the hallmarks of turning into a real ding-dong…
Saturday night saw ITV take another victory in the on-going battle with the BBC, siccing their most vacuous and piercingly gaudy programmes on each other.
LG will be the first company to integrate PayPal into its Smart TV platform, allowing users to purchase products via their TV sets/
Netflix CEO attributes high content streaming to exclusive series House of Cards, with average hours streamed per month up 3 billion since June 2012 and quarterly revenue exceeding $1 billion.
The latest ABC National Newspaper figures for March show that, despite the continued year on year declines in print sales, the daily titles experienced a month of growth for around half of titles, and only slight declines elsewhere.
The UK content on-demand market is almost at saturation point and is at risk of reaching its audience growth potential, reports YouGov – forcing digital content providers to make the most out of the existing current user base rather than expanding into new audiences.
Simon Andrews takes a look at ‘Home’ from Facebook and find it’s…interesting. Because of the limited range of android handsets that Home will work on, its initial impact may be a little muted he says – and as a sort of modern equivalent of a Google Toolbar it’s likely to only really appeal to hardcore users. But with a billion users you don’t need big percentages to make a big impact…