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It’s been a busy morning in the connected world, with major research, media firsts and commercial partnerships all being announced.

OTT video service providers are keen to establish a strong presence on the variety of connected CE (consumer electronic) devices being installed in consumers’ homes, given the revenue opportunity that these devices present.

Connected TV consumers prefer ad-supported content to paid, ad-free content according to new research conducted by Frank N. Magid Associates, commissioned by digital advertising company YuMe.

John Billett suggests a new criteria for judging the real effectiveness of campaigns entered for industry awards.

Using Channel 4’s new advertising format, AdPause, Tetley has claimed a media first.

Only 11% of customers who purchase a high definition television do so because of its 3D capabilities, according to the J.D. Power and Associates 2012 High Definition Television (HDTV) Report.

As the marketing world continues to evolve, Liz Wilson, CEO at CMW and Chris Willingham, partner and CMO at Fallon discuss how to redesign client service in order to keep pace.

Despite accelerating global demand for smart TVs, a new report from TDG forecasts that TV manufacturers will be largely unsuccessful in generating new revenue from these net-connected platforms.

Consumers increasingly prefer to view online content of their choice, at their own time on their preferred device, according to the new NPD DisplaySearch Connected TV Study: Features, Content and Usage.

Advertisers will need to work harder in future to ensure consumers engage and interact with TV ads, according to the panel in the Deloitte Stats, Lies and Videotape? session at last week’s MediaGuardian Edinburgh International Television Festival (MGEITF).