Thursday played host to MediaTel’s very first Video Upfronts Marketplace, in which a series of demonstrations and panel debates showcased the exciting and ever-growing world of online video, and how brands and advertisers should be utilising it during a time of rapid digital evolution.
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Simon Andrews, founder of Addictive! sheds light on how brands are evolving in a time where digital competition is fierce – with Amazon planning to launch its own set-top box and Waitrose and Morrisons embracing mobile opportunities to enrich the consumer experience.
The latest ABC digital figures for March 2013 show a general decline for most newsbrands, with the Independent the only platform to see any positive growth – though only very slight.
Thursday night saw a traumatised Liam Butcher face off against his family’s greatest enemy and barely survive. Yes, ITV’s troublesome gang of overpaid footballers were back to plague EastEnders (BBC One, 7:30pm) by running away with a sizeable chunk of the show’s audience.
In the first part of a new four part special, News International’s Abba Newbery presents the findings of a ground-breaking new study from The Future Laboratory exploring future trends for news. In part one, Newbery looks at ‘Intuitive News’ and the impact of consumer ‘stuffocation’ in a relentless, 24/7 digital age…
Commercial terrestrial television channels broadly continue to enjoy a strong performance as the year progresses, with total terrestrial revenue up 10.5% year on year – but Channel 4 sees another drop in revenues.
Adobe has announced plans to launch a new publishing capability that predicts social engagement on individual pieces of content using advanced sentiment analysis and predictive text mining algorithms based on previous data.
A new study carried out by CitizenNet has compared likes and click-through rates with viewing figures to give evidence that Facebook activity leads to an increase in TV viewership.
MediaTel is to host its very first Connected Consumer Awards – the ‘Connies’ – in recognition of those pioneering new advertising and commercial opportunities in the connected industry.
Last night saw the second series of Kay Mellor’s wish-fulfilment cautionary tale come to a close, with the final episode of The Syndicate walking away with the 9pm slot. For the past six weeks viewers have been watching the tale of five hospital workers who reap the dividends of the ‘Euro Lottery’.