More Uk articles

A new study highlights how consumers are combining different channels to purchase goods and that different age groups have their own buying pattern – reiterating the importance of understanding buyer behaviour and the need for multichannel marketing.

Jeremy Toeman, CEO of Dijit Media and Editor of LIVEdigitally, has a theory on what could “kill” the TV industry as we know it – it’s called “Catch-Up TV” and it’s going to come back to haunt the industry.

BT Vision has signed a contract with Viacom International Media Networks (VIMN), to bring leading TV entertainment channels, MTV, Comedy Central and Nickelodeon, to BT Vision’s fast-growing line-up of linear channels.

The punctual drama of Christmas day in Walford continued to echo throughout last night’s EastEnders as Max Branning was still struggling with the small issue of the new wife he forgot he had married.

Experian Marketing Services today published its Digital Trends 2013 report; a comprehensive analysis of how data and technology will impact the digital marketing environment in 2013 and the key trends for marketers to watch across social, search, mobile and email.

From 1 April JICREG will be included in NRS interviews – providing vastly improved data capture at a regional level.

While there was plenty of lightness and comedy littered about Monday’s prime time schedule, ITV 1 inadvertently created an air of gloom for many viewers by doing the unthinkable.

The add-on enhancement kit can be fitted into the back of the South Korean company’s current generation Smart TV’s and will enable them to offer the same content as brand new models for 2013.

So here we are, in that listless post-Christmas netherworld…and the ads are the usual flotsam and jetsam. I’ve often wondered why more advertisers don’t go for something special during this time…

The BBC launched a mobile application today that provides specific cover for all of its sport content.